| IDENTITY
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NUVU SCREENS
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We were asked to invent a name and design an identity
for an innovative new home cinema screen that was being
developed.
The chosen name is short, memorable and abstract. It
is both male and female friendly and is unencumbered
by technical terminology. This simple, short name is
also advantageous when taking the product into foreign
markets.
The screen unfolds with a twisting motion, which is
echoed in the logo and strapline.
Shaped flyers and a bold and colourful brochure and
website contributed to an
extremely successful product launch.
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